A New Automobile Product Development Design Model: Using a Dual Corporate Engineering Strategy

This study describes a “New Automobile Product Development Design Model” (NA-PDDM) using “Dual Corporate Engineering Strategy” for the innovation of automobile product engineering fundamental. Specifically, NA-PDDM contains both “Exterior design strategy” and “Driving performance by “Customer Science Principle” (CSP). Concretely, foundation consists “Automobile Exterior Model with 3 Core Methods” (AEDM-3CM), Optimal (AOP-DDM) “CSP-Customer Information Analysis Navigation System” (CSP-CIANS). The validity NA-PPMM is then verified through actual applications to development in Toyota others.